An Investigation of Consumer Response to Sales Promotion in Developing Markets: A Three Country Analysis

An Investigation of Consumer Response to Sales Promotion in Developing Markets: A Three Country Analysis

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Veröffentlicht in:Advances in consumer research 1999-01, Vol.26, p.41
Hauptverfasser: Huff, Lenard C, Alden, Dana L
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title An Investigation of Consumer Response to Sales Promotion in Developing Markets: A Three Country Analysis
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