Measuring the Hedonic and Utilitarian Dimensions of Attitudes: A Generally Applicable Scale

Measuring the Hedonic and Utilitarian Dimensions of Attitudes: A Generally Applicable Scale

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Veröffentlicht in:Advances in consumer research 1997-01, Vol.24, p.235
Hauptverfasser: Spangenberg, Eric R, Voss, Kevin E, Crowley, Ayn E
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container_title Advances in consumer research
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creator Spangenberg, Eric R
Voss, Kevin E
Crowley, Ayn E
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source Business Source Complete (BSC) 商管财经类全文数据库(完整版); Periodicals Index Online
title Measuring the Hedonic and Utilitarian Dimensions of Attitudes: A Generally Applicable Scale
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