The Use of Intelligence in Tourism Destination Management: An Emerging Role for DMOs

Over time, the acronym DMO has evolved from a meaning centered on marketing (i.e. Destination Marketing Organization) to a meaning centered on management (i.e. Destination Management Organization). Expanding the role of DMOs to one of management implies a greater need to engage stakeholders both wit...

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Veröffentlicht in:	The international journal of tourism research 2016-11, Vol.18 (6), p.549-557
Hauptverfasser:	Sheehan, Lorn, Vargas-Sánchez, Alfonso, Presenza, Angelo, Abbate, Tindara
Format:	Artikel
Sprache:	eng
Schlagworte:	collaboration Competition Destination Management Organization intelligence knowledge agent Knowledge management Marketing stakeholder Tourism
Online-Zugang:	Volltext
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