Interaction between channel strategy and store brand decisions

•We consider two price schemes depending on manufacturer’s pricing flexibility.•The firms’ strategic interactions differ significantly under the two price schemes.•Fewer retailer may introduce a store brand as store brand becomes more competitive.•Retailer may even decrease the price of the increasi...

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Veröffentlicht in:	European journal of operational research 2017-02, Vol.256 (3), p.911-923
Hauptverfasser:	Jin, Yannan, Wu, Xiaole, Hu, Qiying
Format:	Artikel
Sprache:	eng
Schlagworte:	Brands Channel strategy Flexibility Price flexibility Pricing flexibility Profits Retail sales Retail stores Store brand Studies
Online-Zugang:	Volltext
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