The Mapping of Innovation Process: Study in Publicity Agencies

Increasing global competition in recent years, coupled with the decrease in the life cycle of products has pushed companies to develop differentiation strategies and innovate more and more in their products and services, transforming ideas into results. This study characterized as multicases, has bi...

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Veröffentlicht in:	Revista IEEE América Latina 2016-07, Vol.14 (7), p.3192-3198
Hauptverfasser:	do Amaral Adamy, Ana Paula, Almeida dos Santos, Lucas, Severo Hollveg, Scheila Daiana, Stefano, Nara Medianeira
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Companies Cultural differences indicators Innovation Innovation management Instruments Monitoring processes Technological innovation
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