A cross-national validation of a new retail customer equity model

This study aims to examine retail customers of China and Korea with a view to understanding the differences in the effects of customer equity on perceived store loyalty. We built a modified model of retail customer equity incorporating three drivers of retail customer equity (experience equity, bran...

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Veröffentlicht in:	International journal of consumer studies 2016-11, Vol.40 (6), p.652-664
Hauptverfasser:	Yoon, Sungjoon, Oh, Jong-Chul
Format:	Artikel
Sprache:	eng
Schlagworte:	Brand equity Brand loyalty Consumer behavior cross-national Customers Differences Drivers Equity experience equity Loyalty relationship equity Retail customer equity Retail stores store loyalty Studies Validity
Online-Zugang:	Volltext
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