Behavioural intention to adopt mobile banking among the millennial generation
Purpose The purpose of this paper was to examine the intention to adopt mobile banking services among Generation Y consumers using the unified theory of acceptance and use of technology Unified Theory of Acceptance and Use of Technology (UTAUT) model. Design/methodology/approach The paper investigat...
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| Veröffentlicht in: | Young consumers 2016-01, Vol.17 (1), p.18-31 |
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| creator | Tan, Evon Leby Lau, Jasmine |
| description | Purpose
The purpose of this paper was to examine the intention to adopt mobile banking services among Generation Y consumers using the unified theory of acceptance and use of technology Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Design/methodology/approach
The paper investigated responses from a particular sub-group of Generation Y consumers that is college or university students. The final sample collected was 347 cases, representing a response rate of 90.4 per cent. Two sets of analyses were performed: multiple regression analyses testing the extended UTAUT model and a mediated regression analysis testing the intervening effect of performance expectancy (PE) on the relationship between effort expectancy (EE) and behavioural intention.
Findings
Multiple regression analysis revealed PE as the strongest predictor, followed by EE, perceived risk and social influence. The prediction model explained 68.3 per cent of the variance in intention to adopt mobile banking. Mediation analysis supported a partial mediation effect of PE on the relationship between EE and intention to adopt mobile banking.
Research limitations/implications
This study examined respondents’ intention to adopt mobile banking instead of their actual behaviour. Understanding behavioural intention is essential, but it may not accurately represent actual behaviour. In addition, results from this study may not be generalisable to the whole population of Generation Y college or university students due to selection bias and a lack of information concerning the sampling frame.
Practical implications
This research identifies the factors that affect the intention to adopt mobile banking among the Generation Y college or university students. Bank operators can use the findings to improve their marketing strategies and services offered to make them more attractive and competitive to students to speed up the mobile banking adoption rate.
Originality/value
This study is one of the few local studies that introduce a practical model of extended UTAUT by including perceived risk to understand the mobile banking adoption intention among millennial generation. |
| doi_str_mv | 10.1108/YC-07-2015-00537 |
| format | Article |
| fullrecord | <record><control><sourceid>proquest_emera</sourceid><recordid>TN_cdi_proquest_journals_1826809885</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><sourcerecordid>4207457561</sourcerecordid><originalsourceid>FETCH-LOGICAL-c389t-9e9476129e40e72598182fa547bcc321ecc27fc3ba76f48da2f6bd7192d84bf03</originalsourceid><addsrcrecordid>eNptkL1PwzAQxS0EEqWwM0ZiNvVHYjsjRHxJRSwwdLIc59y6JHZJUiT-exzKgsRyd8P7vdN7CF1Sck0pUYtVhYnEjNACE1JweYRmVBYKS0bZ8XTnEnNBxSk6G4YtIYJJQWfo-RY25tPHfW_azIcRwuhjyMaYmSbuxqyLtW8hq01492GdmS6mOW4g63zbQgg-YWsI0JuJO0cnzrQDXPzuOXq7v3utHvHy5eGpulliy1U54hLKPH1nJeQEJCtKRRVzpshlbS1nFKxl0lleGylcrhrDnKgbSUvWqLx2hM_R1cF318ePPQyj3qYEIb3UyUkoUipVJBU5qGwfh6EHp3e970z_pSnRU2l6VWki9VSa_iktIYsDAl2K1Db_EH9r5t-0mG2B</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1826809885</pqid></control><display><type>article</type><title>Behavioural intention to adopt mobile banking among the millennial generation</title><source>Emerald Insight</source><source>Emerald</source><creator>Tan, Evon ; Leby Lau, Jasmine</creator><creatorcontrib>Tan, Evon ; Leby Lau, Jasmine</creatorcontrib><description>Purpose
The purpose of this paper was to examine the intention to adopt mobile banking services among Generation Y consumers using the unified theory of acceptance and use of technology Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Design/methodology/approach
The paper investigated responses from a particular sub-group of Generation Y consumers that is college or university students. The final sample collected was 347 cases, representing a response rate of 90.4 per cent. Two sets of analyses were performed: multiple regression analyses testing the extended UTAUT model and a mediated regression analysis testing the intervening effect of performance expectancy (PE) on the relationship between effort expectancy (EE) and behavioural intention.
Findings
Multiple regression analysis revealed PE as the strongest predictor, followed by EE, perceived risk and social influence. The prediction model explained 68.3 per cent of the variance in intention to adopt mobile banking. Mediation analysis supported a partial mediation effect of PE on the relationship between EE and intention to adopt mobile banking.
Research limitations/implications
This study examined respondents’ intention to adopt mobile banking instead of their actual behaviour. Understanding behavioural intention is essential, but it may not accurately represent actual behaviour. In addition, results from this study may not be generalisable to the whole population of Generation Y college or university students due to selection bias and a lack of information concerning the sampling frame.
Practical implications
This research identifies the factors that affect the intention to adopt mobile banking among the Generation Y college or university students. Bank operators can use the findings to improve their marketing strategies and services offered to make them more attractive and competitive to students to speed up the mobile banking adoption rate.
Originality/value
This study is one of the few local studies that introduce a practical model of extended UTAUT by including perceived risk to understand the mobile banking adoption intention among millennial generation.</description><identifier>ISSN: 1747-3616</identifier><identifier>EISSN: 1758-7212</identifier><identifier>DOI: 10.1108/YC-07-2015-00537</identifier><language>eng</language><publisher>Bradford: Emerald Group Publishing Limited</publisher><subject>Banking ; Branch banking ; Consumers ; Electronic banking ; Financial services ; Hypotheses ; Market segments ; Millennials ; Mobile commerce ; Perceptions ; Population ; Studies ; Technology Acceptance Model</subject><ispartof>Young consumers, 2016-01, Vol.17 (1), p.18-31</ispartof><rights>Emerald Group Publishing Limited</rights><rights>Emerald Group Publishing Limited 2016</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed><citedby>FETCH-LOGICAL-c389t-9e9476129e40e72598182fa547bcc321ecc27fc3ba76f48da2f6bd7192d84bf03</citedby><cites>FETCH-LOGICAL-c389t-9e9476129e40e72598182fa547bcc321ecc27fc3ba76f48da2f6bd7192d84bf03</cites></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><linktohtml>$$Uhttps://www.emerald.com/insight/content/doi/10.1108/YC-07-2015-00537/full/html$$EHTML$$P50$$Gemerald$$H</linktohtml><link.rule.ids>314,780,784,967,11635,21695,27924,27925,52689,53244</link.rule.ids></links><search><creatorcontrib>Tan, Evon</creatorcontrib><creatorcontrib>Leby Lau, Jasmine</creatorcontrib><title>Behavioural intention to adopt mobile banking among the millennial generation</title><title>Young consumers</title><description>Purpose
The purpose of this paper was to examine the intention to adopt mobile banking services among Generation Y consumers using the unified theory of acceptance and use of technology Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Design/methodology/approach
The paper investigated responses from a particular sub-group of Generation Y consumers that is college or university students. The final sample collected was 347 cases, representing a response rate of 90.4 per cent. Two sets of analyses were performed: multiple regression analyses testing the extended UTAUT model and a mediated regression analysis testing the intervening effect of performance expectancy (PE) on the relationship between effort expectancy (EE) and behavioural intention.
Findings
Multiple regression analysis revealed PE as the strongest predictor, followed by EE, perceived risk and social influence. The prediction model explained 68.3 per cent of the variance in intention to adopt mobile banking. Mediation analysis supported a partial mediation effect of PE on the relationship between EE and intention to adopt mobile banking.
Research limitations/implications
This study examined respondents’ intention to adopt mobile banking instead of their actual behaviour. Understanding behavioural intention is essential, but it may not accurately represent actual behaviour. In addition, results from this study may not be generalisable to the whole population of Generation Y college or university students due to selection bias and a lack of information concerning the sampling frame.
Practical implications
This research identifies the factors that affect the intention to adopt mobile banking among the Generation Y college or university students. Bank operators can use the findings to improve their marketing strategies and services offered to make them more attractive and competitive to students to speed up the mobile banking adoption rate.
Originality/value
This study is one of the few local studies that introduce a practical model of extended UTAUT by including perceived risk to understand the mobile banking adoption intention among millennial generation.</description><subject>Banking</subject><subject>Branch banking</subject><subject>Consumers</subject><subject>Electronic banking</subject><subject>Financial services</subject><subject>Hypotheses</subject><subject>Market segments</subject><subject>Millennials</subject><subject>Mobile commerce</subject><subject>Perceptions</subject><subject>Population</subject><subject>Studies</subject><subject>Technology Acceptance Model</subject><issn>1747-3616</issn><issn>1758-7212</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2016</creationdate><recordtype>article</recordtype><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><recordid>eNptkL1PwzAQxS0EEqWwM0ZiNvVHYjsjRHxJRSwwdLIc59y6JHZJUiT-exzKgsRyd8P7vdN7CF1Sck0pUYtVhYnEjNACE1JweYRmVBYKS0bZ8XTnEnNBxSk6G4YtIYJJQWfo-RY25tPHfW_azIcRwuhjyMaYmSbuxqyLtW8hq01492GdmS6mOW4g63zbQgg-YWsI0JuJO0cnzrQDXPzuOXq7v3utHvHy5eGpulliy1U54hLKPH1nJeQEJCtKRRVzpshlbS1nFKxl0lleGylcrhrDnKgbSUvWqLx2hM_R1cF318ePPQyj3qYEIb3UyUkoUipVJBU5qGwfh6EHp3e970z_pSnRU2l6VWki9VSa_iktIYsDAl2K1Db_EH9r5t-0mG2B</recordid><startdate>20160101</startdate><enddate>20160101</enddate><creator>Tan, Evon</creator><creator>Leby Lau, Jasmine</creator><general>Emerald Group Publishing Limited</general><scope>AAYXX</scope><scope>CITATION</scope><scope>0U~</scope><scope>1-H</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>8FI</scope><scope>AFKRA</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FYUFA</scope><scope>F~G</scope><scope>GNUQQ</scope><scope>K6~</scope><scope>K8~</scope><scope>L.-</scope><scope>L.0</scope><scope>M0C</scope><scope>M2M</scope><scope>PQBIZ</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PSYQQ</scope><scope>Q9U</scope></search><sort><creationdate>20160101</creationdate><title>Behavioural intention to adopt mobile banking among the millennial generation</title><author>Tan, Evon ; Leby Lau, Jasmine</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-c389t-9e9476129e40e72598182fa547bcc321ecc27fc3ba76f48da2f6bd7192d84bf03</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2016</creationdate><topic>Banking</topic><topic>Branch banking</topic><topic>Consumers</topic><topic>Electronic banking</topic><topic>Financial services</topic><topic>Hypotheses</topic><topic>Market segments</topic><topic>Millennials</topic><topic>Mobile commerce</topic><topic>Perceptions</topic><topic>Population</topic><topic>Studies</topic><topic>Technology Acceptance Model</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Tan, Evon</creatorcontrib><creatorcontrib>Leby Lau, Jasmine</creatorcontrib><collection>CrossRef</collection><collection>Global News & ABI/Inform Professional</collection><collection>Trade PRO</collection><collection>ABI/INFORM Collection</collection><collection>ABI/INFORM Global (PDF only)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>Hospital Premium Collection</collection><collection>ProQuest Central</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest Business Premium Collection</collection><collection>ProQuest One Community College</collection><collection>ProQuest Central</collection><collection>Health Research Premium Collection</collection><collection>ABI/INFORM Global (Corporate)</collection><collection>ProQuest Central Student</collection><collection>ProQuest Business Collection</collection><collection>DELNET Management Collection</collection><collection>ABI/INFORM Professional Advanced</collection><collection>ABI/INFORM Professional Standard</collection><collection>ABI/INFORM Global (ProQuest)</collection><collection>Psychology Database</collection><collection>ProQuest One Business</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest One Psychology</collection><collection>ProQuest Central Basic</collection><jtitle>Young consumers</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Tan, Evon</au><au>Leby Lau, Jasmine</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>Behavioural intention to adopt mobile banking among the millennial generation</atitle><jtitle>Young consumers</jtitle><date>2016-01-01</date><risdate>2016</risdate><volume>17</volume><issue>1</issue><spage>18</spage><epage>31</epage><pages>18-31</pages><issn>1747-3616</issn><eissn>1758-7212</eissn><abstract>Purpose
The purpose of this paper was to examine the intention to adopt mobile banking services among Generation Y consumers using the unified theory of acceptance and use of technology Unified Theory of Acceptance and Use of Technology (UTAUT) model.
Design/methodology/approach
The paper investigated responses from a particular sub-group of Generation Y consumers that is college or university students. The final sample collected was 347 cases, representing a response rate of 90.4 per cent. Two sets of analyses were performed: multiple regression analyses testing the extended UTAUT model and a mediated regression analysis testing the intervening effect of performance expectancy (PE) on the relationship between effort expectancy (EE) and behavioural intention.
Findings
Multiple regression analysis revealed PE as the strongest predictor, followed by EE, perceived risk and social influence. The prediction model explained 68.3 per cent of the variance in intention to adopt mobile banking. Mediation analysis supported a partial mediation effect of PE on the relationship between EE and intention to adopt mobile banking.
Research limitations/implications
This study examined respondents’ intention to adopt mobile banking instead of their actual behaviour. Understanding behavioural intention is essential, but it may not accurately represent actual behaviour. In addition, results from this study may not be generalisable to the whole population of Generation Y college or university students due to selection bias and a lack of information concerning the sampling frame.
Practical implications
This research identifies the factors that affect the intention to adopt mobile banking among the Generation Y college or university students. Bank operators can use the findings to improve their marketing strategies and services offered to make them more attractive and competitive to students to speed up the mobile banking adoption rate.
Originality/value
This study is one of the few local studies that introduce a practical model of extended UTAUT by including perceived risk to understand the mobile banking adoption intention among millennial generation.</abstract><cop>Bradford</cop><pub>Emerald Group Publishing Limited</pub><doi>10.1108/YC-07-2015-00537</doi><tpages>14</tpages></addata></record> |
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| ispartof | Young consumers, 2016-01, Vol.17 (1), p.18-31 |
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| language | eng |
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| source | Emerald Insight; Emerald |
| subjects | Banking Branch banking Consumers Electronic banking Financial services Hypotheses Market segments Millennials Mobile commerce Perceptions Population Studies Technology Acceptance Model |
| title | Behavioural intention to adopt mobile banking among the millennial generation |
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