The antecedents of cross-functional coordination and their implications for marketing adaptiveness

As the gap between accelerating rate of change and organizational capability in responding to it widens, managers face increasing challenges to coordinate and align diverse intra-firm functions. Although coordination across functions in an organization is necessary for integrating complex resources,...

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Veröffentlicht in:	Journal of business research 2016-12, Vol.69 (12), p.5946-5955
Hauptverfasser:	Mohsen, Kholoud, Eng, Teck-Yong
Format:	Artikel
Sprache:	eng
Schlagworte:	Alliances Comparative analysis Configuration theory Cross-functional coordination Fuzzy sets Fuzzy-set comparative qualitative analysis (fsQCA) Marketing Marketing adaptiveness Motivation Motivation–ability–opportunity framework Studies
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