Poles Apart: The Processing and Consequences of Mixed Media Stereotypes of Older Workers

This study uses the Stereotype Content Model to examine how mixed‐media stereotypes about older workers affect the implicit activation and application of competence and warmth stereotypes among employees. By means of a 2 × 2 experiment, we show that a newspaper article portraying older workers in a...

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Veröffentlicht in:	Journal of communication 2016-10, Vol.66 (5), p.811-833
Hauptverfasser:	Kroon, Anne C., van Selm, Martine, ter Hoeven, Claartje L., Vliegenthart, Rens
Format:	Artikel
Sprache:	eng
Schlagworte:	Employability Media coverage Mixed media Mixed Stereotypes Older Workers Stereotype Activation and Application Stereotype Content Model Stereotypes Warmth and Competence
Online-Zugang:	Volltext
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