Mobile Marketing: Applications And Implications For Physicians In Private Practice

The rapid proliferation of mobile technologies and mobile devices has resulted in an increase in the importance of mobile marketing and has captured the interest of academic researchers from a wide variety of disciplines. Due to its unique characteristics, mobile marketing is playing an increasingly...

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Veröffentlicht in:	American journal of health sciences 2013-01, Vol.4 (1), p.31-44
Hauptverfasser:	Resch, Peter M., Tena, Marta
Format:	Artikel
Sprache:	eng
Online-Zugang:	Volltext
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