Pro-Environmental Motivation and Intent in an Emerging Market Context

Empirical evidence regarding pro-environmental motivation and intent almost exclusively addresses conditions in First-world scenarios. This study examines the role of motivational factors in emerging consumers' environmentally significant intent and highlight the relevance of awareness of envir...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Sonnenberg, Nadine, Erasmus, Alet C
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer behavior Motivation Norms Studies
Online-Zugang:	Volltext
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