My Heart Longs For More: the Role of Emotions in Assortment Size Preferences

It is well accepted that consumers generally prefer larger product assortments over smaller assortments. This paper suggests that this intrinsic preference for larger assortments depends on the decision process that consumers are likely to follow. Results from four studies show that consumers'...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Aydinli, Aylin, Gu, Yangjie, Pham, Michel T
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Behavioral decision theory Emotions Information processing Preferences Product choice Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!