If It Feels Right...Do It: Cultural Congruence As a Consumption Cue

People make meaning through culture such that culturally-congruent cues "feel right," while incongruent cues do not. Three studies show that the resulting feelings of fluency (disfluency) spill over into judgments and encourage one to "keep going" ("stop and reconsider"...

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Hauptverfasser:	Mourey, James, Oyserman, Daphna
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumer behavior Consumer goods Culture Judgment Studies
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creator	Mourey, James Oyserman, Daphna
description	People make meaning through culture such that culturally-congruent cues "feel right," while incongruent cues do not. Three studies show that the resulting feelings of fluency (disfluency) spill over into judgments and encourage one to "keep going" ("stop and reconsider") in the contexts of word games, food, and consumer product consumption.
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source	Business Source Complete
subjects	Consumer behavior Consumer goods Culture Judgment Studies
title	If It Feels Right...Do It: Cultural Congruence As a Consumption Cue
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