One Without the Other: the Effects of Priming Individual and Collective Mindset on Consumer Choice and Valuation

Mindset primes influence consumer choice and valuation such that consumers primed with collective mindset primes (1) see more relationships perceived among products in an initial selection task, (2) display an unwillingness to break apart items perceived as being related once selected, and (3) show...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Mourey, James A, Yoon, Carolyn, Oyserman, Daphna
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Collectivism Consumers Product choice Studies Willingness to pay
Online-Zugang:	Volltext
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