The Role of Innovativeness in Environmentally Conscious Consumer Behavior

This study seeks to improve the predictive utility of the attitude-behavior link within the realm of environmentally responsible consumption. Using a sample of over 1400 American consumers, we collected data on attitudes about the environment, proclivity for new and innovative ideas, and a wide vari...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Phillips, Diane M, Englis, Basil, Solomon, Michael R
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Behavior Consumer attitudes Studies
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!