Consumers' Local-Global Identity: Measurement

This research develops and validates a scale to measure consumers' local-global identity, or the degree to which they identify as local versus global citizens. In three studies, we show that this scale has sound psychometric properties as evidenced by a stable factor structure and satisfactory...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Zhang, Yinlong, Khare, Adwait
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Consumers Ethnicity Globalization Identity Product choice Quantitative psychology Validation studies
Online-Zugang:	Volltext
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