Risk-taking behavior of technology firms: The role of performance feedback in the video game industry

This study focuses on what drives technology-driven companies to engage in risk-taking behavior by serving new markets. Building on the behavioral theory of the firm and prospect theory, this study suggests that technology-driven organizations tend to respond to past performance rather than future p...

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Veröffentlicht in:	Technovation 2016-08, Vol.54, p.22-34
Hauptverfasser:	Situmeang, Frederik B.I., Gemser, Gerda, Wijnberg, Nachoem M., Leenders, Mark A.A.M
Format:	Artikel
Sprache:	eng
Schlagworte:	Computer & video games Expert evaluations Innovations Market entry Market performance New market entry Performance trend Performance variability Risk-taking behavior Studies Trends
Online-Zugang:	Volltext
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