Anticipating Consumption: the Impact of Expectations on Decision-Making For Healthy Products

This two-part study offers an examination of the construct of consumer expectations within the context of making purchases for health-related products. In the first experiment, we find that internally-derived expectations can sometimes be detrimental to decision making because these self generated e...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Phillips, Diane M, Phillips, Jason Keith, Childs, Nancy
Format:	Tagungsbericht
Sprache:	eng
Schlagworte:	Behavioral decision theory Consumer behavior Decision making Expectations Functional foods & nutraceuticals Health behavior Validation studies
Online-Zugang:	Volltext
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