Corporate social responsibility of the media
In the media industry, in which public interest has been discussed, the importance of corporate social responsibility is magnified again. There is less literature on how to measure corporate social responsibility in the media industry. This study aims to develop an instrument to measure corporate so...
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Veröffentlicht in: | Information development 2016-06, Vol.32 (3), p.554 |
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container_title | Information development |
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creator | Lee, Chan Goo Sung, Jiyeon Kim, Jin Ki Jung, In Sook Kim, Kook Jin |
description | In the media industry, in which public interest has been discussed, the importance of corporate social responsibility is magnified again. There is less literature on how to measure corporate social responsibility in the media industry. This study aims to develop an instrument to measure corporate social responsibility in the media industry. Using data from 253 experts in the communication area, this study verifies the proposed instrument. Results show that corporate social responsibility in the media consists of three major constructs, namely credibility, usefulness and fairness. |
doi_str_mv | 10.1177/0266666914559856 |
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subjects | Corporate responsibility Media Social responsibility |
title | Corporate social responsibility of the media |
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