Corporate social responsibility of the media

In the media industry, in which public interest has been discussed, the importance of corporate social responsibility is magnified again. There is less literature on how to measure corporate social responsibility in the media industry. This study aims to develop an instrument to measure corporate so...

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Veröffentlicht in:Information development 2016-06, Vol.32 (3), p.554
Hauptverfasser: Lee, Chan Goo, Sung, Jiyeon, Kim, Jin Ki, Jung, In Sook, Kim, Kook Jin
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container_title Information development
container_volume 32
creator Lee, Chan Goo
Sung, Jiyeon
Kim, Jin Ki
Jung, In Sook
Kim, Kook Jin
description In the media industry, in which public interest has been discussed, the importance of corporate social responsibility is magnified again. There is less literature on how to measure corporate social responsibility in the media industry. This study aims to develop an instrument to measure corporate social responsibility in the media industry. Using data from 253 experts in the communication area, this study verifies the proposed instrument. Results show that corporate social responsibility in the media consists of three major constructs, namely credibility, usefulness and fairness.
doi_str_mv 10.1177/0266666914559856
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subjects Corporate responsibility
Media
Social responsibility
title Corporate social responsibility of the media
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