Customer-salespeople relationship: Influence of salespeople entrepreneurial behaviours

Purpose - Based on customer value-based and social exchange theories, the purpose of this paper is to hypothesize and examine the relationships between salespeople entrepreneurial behaviors (innovativeness, proactiveness, and risk taking) and customer trust in, satisfaction with and commitment to th...

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Veröffentlicht in:	Marketing intelligence & planning 2016-08, Vol.34 (5), p.586-604
Hauptverfasser:	Amyx, Douglas, Bhuian, Shahid N., Shows, G. David
Format:	Artikel
Sprache:	eng
Schlagworte:	Competition Competitive advantage Customer relations Customers Entrepreneurs Entrepreneurship Innovations Marketing Pickpockets Salespeople Work ethic
Online-Zugang:	Volltext
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