Factors affecting the consumer trust for shopping through electronic media

In this article the main factors affecting consumer trust in online purchases are proposed, it demonstrates how consumers feel less fear and more willingness to purchase through electronic media where the trust is higher. Through a systematic review of the literature the impact of trust in online pu...

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Veröffentlicht in:	Pensamiento & gestión 2016-01 (40)
Hauptverfasser:	Sánchez Alzate, James Ariel, Montoya Restrepo, Luz Alexandra
Format:	Artikel
Sprache:	spa
Schlagworte:	Consumer attitudes Consumer behavior Consumers Electronic commerce Internet Marketing Online sales Studies Trust
Online-Zugang:	Volltext
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