On Consumer, Evocation and Cider Spirit

In the judgment delivered on 21st January 2016 in Case C-75/15, the Court of Justice of the European Union clarifies the notion of "evocation" within the EU legislation on geographical indications for wine and spirits. In this regard, the Court reads the criterion enshrined in the judgment...

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Veröffentlicht in:European food and feed law review 2016-04, Vol.11 (2), p.140-144
1. Verfasser: Volpato, Annalisa
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description In the judgment delivered on 21st January 2016 in Case C-75/15, the Court of Justice of the European Union clarifies the notion of "evocation" within the EU legislation on geographical indications for wine and spirits. In this regard, the Court reads the criterion enshrined in the judgment Gorgonzola, focusing on the effect of association of ideas made by the consumer between the protected geographical indication and the product name at issue. Moreover, the Court rules on unprecedented aspects of its interpretation of "average consumer" which is used as a reference in the analysis of the existence of an evocation. In particular, it states that the concept of "average consumer" covers European consumers and not merely consumers of the Member State in which the product is manufactured.
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ispartof European food and feed law review, 2016-04, Vol.11 (2), p.140-144
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language eng
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source HeinOnline Law Journal Library; JSTOR Archive Collection A-Z Listing
subjects Alcohol
Case law
Case Report
Ciders
Consumer protection
Consumers
Court decisions
European Union
Evocation
Geography
Legislation
Liquor industry
Names
Phonetics
Reputations
Statutory interpretation
Sumer
Trade names
title On Consumer, Evocation and Cider Spirit
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