Preferencias de los estudiantes universitarios en la elección del proveedor de Internet/Preferences of university students on the choice of internet service provider

In Spain, there is a wide range of Internet Service Providers (ISP). Within this context, it is extremely difficult for consumers to determine which ISP is the most beneficial for them. Therefore, this article aims to identify the factors that most influence consumers' choice of ISP companies....

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Veröffentlicht in:	Revista latina de comunicación social 2016-01 (71), p.413
Hauptverfasser:	Hurtado, José Manuel Ramírez, Morales, Concepción Paralera
Format:	Artikel
Sprache:	spa
Schlagworte:	Attitudes College students Conjoint analysis Consumers Internet Internet service providers Mobile phones Semiotics Students Terminology University students
Online-Zugang:	Volltext
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