What is the Right Supply Chain for Your Shopper? Exploring the Shopper Service Ecosystem

The emergence of shopper marketing represents a major strategic force in consumer goods branding and retailing, and poses significant challenges to pre existing supply chain thought that most scholars have yet to address. In order to address the marketing and supply chain challenges presented by sho...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of business logistics 2016-06, Vol.37 (2), p.185-197
Hauptverfasser:	Stolze, Hannah J., Mollenkopf, Diane A., Flint, Daniel J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Customers Marketing service ecosystem shopper marketing Studies supply chain execution Supply chain management Supply chains
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!