The non-compensatory relationship between risk and return in business angel investment decision making
By analyzing observed interactions between entrepreneurs and business angels (BAs) on the Canadian reality TV show Dragons' Den, we find that BAs use a non-compensatory decision-making process when evaluating anticipated risk and return. This is consistent with our hypotheses that BAs use decis...
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| Veröffentlicht in: | Venture capital (London) 2016-07, Vol.18 (3), p.189-209 |
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| creator | Jeffrey, Scott A. Lévesque, Moren Maxwell, Andrew L. |
| description | By analyzing observed interactions between entrepreneurs and business angels (BAs) on the Canadian reality TV show Dragons' Den, we find that BAs use a non-compensatory decision-making process when evaluating anticipated risk and return. This is consistent with our hypotheses that BAs use decision heuristics (shortcuts) to conserve cognitive effort when deciding whether or not to invest in business opportunities proposed by entrepreneurs. Our results further our understanding of how and when behavioral decision theory can inform real-life BA investment decision processes. Additionally, the results offer practical implications for entrepreneurs interested in pitching proposals to BAs. |
| doi_str_mv | 10.1080/13691066.2016.1172748 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 1369-1066 |
| ispartof | Venture capital (London), 2016-07, Vol.18 (3), p.189-209 |
| issn | 1369-1066 1464-5343 |
| language | eng |
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| source | EBSCOhost Business Source Complete |
| subjects | (non-)compensatory decision-making Angel investors Behavioral decision theory business angel Decision making entrepreneur heuristics Investment decision |
| title | The non-compensatory relationship between risk and return in business angel investment decision making |
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