Healthcare Self-Management Tools: Promotion or Prevention Regulatory Focus? A Scale (PR-PV) Development and Validation

Health self-management tools, believed to provide effective and cost-efficient healthcare, are often rejected by consumers. Regulatory focus theory (Higgins 2014) could facilitate adoption patterns of such tools by positioning adoption as matching/mismatching individual motivational concern: promoti...

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Veröffentlicht in:	Journal of marketing theory and practice 2015-01, Vol.23 (1), p.57-74
Hauptverfasser:	Nieroda, Marzena, Keeling, Kathleen, Keeling, Debbie
Format:	Artikel
Sprache:	eng
Schlagworte:	Advantages Chronic illnesses Consumer behavior Consumers Design Objectives Prevention Product differentiation Product orientation Theory
Online-Zugang:	Volltext
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