Comportamiento de la audiencia de televisión en las redes sociales. Una aproximación al perfil y programas más comentados/ The behaviour of the television audience on social networks. An approach to its profile and the most talked-about programmes

Introduction. This article analyses the profile of the television audience and its behaviour in social networks from different points of view, and across different TV formats and genres. Method. The study is based on a computer-assisted telephone interview applied to a sample of Spanish people over...

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