Factors That Contribute Towards Competitive Advantage: A Conceptual Analysis
The concept of competitive advantage has received considerable interest from researchers. Firms need to manage the factors that contribute towards competitive advantage to ensure their survival. This paper focuses on the factors that contribute towards competitive advantage. Through the analysis of...
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| Veröffentlicht in: | ICFAI journal of business strategy 2016-03, Vol.13 (1), p.26 |
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| description | The concept of competitive advantage has received considerable interest from researchers. Firms need to manage the factors that contribute towards competitive advantage to ensure their survival. This paper focuses on the factors that contribute towards competitive advantage. Through the analysis of existing literature and the practices adopted by industry-leading firms, several propositions have been made. The paper highlights the importance of factors related to the choices of businesses, diversifications, deployment of resources, the value chain and culture, and the importance of strategic renewal and change initiatives. The practices adopted by leading firms for managing the factors that drive competitive advantage have been referred to provide the necessary evidence in support of the propositions. |
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| identifier | ISSN: 0972-9259 |
| ispartof | ICFAI journal of business strategy, 2016-03, Vol.13 (1), p.26 |
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| language | eng |
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| source | EBSCOhost Business Source Complete |
| subjects | Artisans Competition Competitive advantage Diversification Leadership Managers Market positioning Success Trends Value chain |
| title | Factors That Contribute Towards Competitive Advantage: A Conceptual Analysis |
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