Mobile environments and innovation co-creation processes & ecosystems

The process of value creation was traditionally driven almost exclusively within the firm. Product design and production were performed with minimal input from consumers, and the role of the consumer was witnessed only at the end of the product development process. Co-creation is generally considere...

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Veröffentlicht in:	Information & management 2016-04, Vol.53 (3), p.336-344
Hauptverfasser:	Wong, Tracey Y.T., Peko, Gabrielle, Sundaram, David, Piramuthu, Selwyn
Format:	Artikel
Sprache:	eng
Schlagworte:	Consumers Innovation co-creation Innovations Mobile devices Product design Product development Studies Technological change Value chain
Online-Zugang:	Volltext
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