THE DRIVERS OF SUCCESS IN BUSINESS MODEL TRANSFORMATION/DEJAVNIKI USPEHA PREOBLIKOVANJA POSLOVNEGA MODELA

Existing empirical literature on business models is still inconclusive about the key drivers of successful business model transformation. The paper explores this issue by using a single longitudinal case study design in combination with grounded theory approach on a medium-sized, high-tech and globa...

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Veröffentlicht in:Economic and business review for Central and South-Eastern Europe 2016-03, Vol.18 (1), p.103
Hauptverfasser: Savic, Nenad, Ograjensek, Irena, Buhovac, Adriana Rejc
Format: Artikel
Sprache:eng
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