How Crowdfunding Influences Innovation

Crowdfunding is changing how entrepreneurs bring new products to market. It has allowed thousands of innovating entrepreneurs to raise money, build brand awareness, and join a broader conversation with large numbers of potential backers, all while still in the product development process. Examples o...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	MIT Sloan management review 2016-04, Vol.57 (3), p.15
Hauptverfasser:	Stanko, Michael A, Henard, David H
Format:	Artikel
Sprache:	eng
Schlagworte:	Crowdfunding Customer feedback Customers Entrepreneurial finance Entrepreneurs Feedback Fund raising Influence Innovations Internet Product design Product development Word of mouth advertising
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!