DESENVOLVIMENTO E VALIDAÇÃO DE UMA ESCALA DIRETA PARA MENSURAÇÃO DE ATITUDES RELATIVAS A DESTINOS TURÍSTICOS

Measuring attitudes is a major challenge to the adoption of this concept for explaining and forecasting the behavior of consumers and tourists. This type of measurement has traditionally been conducted through indirect scales, with attitudes being inferred based on a series of indicators. However, d...

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Veröffentlicht in:	Turismo : Visão e Ação 2016-01, Vol.18 (1)
Hauptverfasser:	Glauber Eduardo de Oliveira Santos, Janaina de Moura Engracia Giraldi
Format:	Artikel
Sprache:	eng ; por
Schlagworte:	Attitude surveys Consumer behavior Tourism
Online-Zugang:	Volltext
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