Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance

The authors address the questions of whether and how corporate social responsibility (CSR) relates to firm performance and, in so doing, identify four mechanisms pertaining to this relationship: (1 ) slack resources lead to CSR (i. e., slack resources mechanism) (2) CSR improves performance (i. e.,...

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Veröffentlicht in:	Journal of marketing 2016-03, Vol.80 (2), p.59-79
Hauptverfasser:	Kang, Charles, Germann, Frank, Grewal, Rajdeep
Format:	Artikel
Sprache:	eng
Schlagworte:	Business entities Corporate social responsibility Cost of sales Economic costs Economic models Economic theory Financial management Financial performance Insurance management Investments Penance Regression analysis Social responsibility Studies
Online-Zugang:	Volltext
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