Marketing, Information, and Parental Choice: A Comparative Case Study of Third-Party, Federally Funded Out-of-School-Time Services

Information and promotional marketing play central but complex roles in market-based educational programs. This in-depth qualitative study examines these complexities using the case of Supplemental Educational Services, a parental choice program providing federally funded tutoring to low-income stud...

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Veröffentlicht in:	Peabody journal of education 2016-01, Vol.91 (1), p.100-120
Hauptverfasser:	Stewart, Molly S., Good, Annalee G.
Format:	Artikel
Sprache:	eng
Schlagworte:	Academic Achievement Case Studies Comparative Analysis Consumers Data quality Districts Educational Change Educational programs Elementary Secondary Education Focus Groups Information dissemination Information services Management Marketing Parent participation Parents & parenting Program Implementation Public Schools Qualitative Research Regulation School choice Semi Structured Interviews Services Students Supplementary Education Tutoring Tutors
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