Model Versus Military Pilot: A Mixed-Methods Study of Adolescents’ Attitudes Toward Women in Varied Occupations

Using an experimental methodology, the present study investigated adolescents’ attitudes toward media images of women in non-appearance-focused (CEO and military pilot) and appearance-focused occupations (model and actor). One hundred adolescent girls and 76 adolescent boys provided ratings of likab...

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Veröffentlicht in:Journal of adolescent research 2016-03, Vol.31 (2), p.176-201
Hauptverfasser: Daniels, Elizabeth A., Sherman, Aurora M.
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container_title Journal of adolescent research
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creator Daniels, Elizabeth A.
Sherman, Aurora M.
description Using an experimental methodology, the present study investigated adolescents’ attitudes toward media images of women in non-appearance-focused (CEO and military pilot) and appearance-focused occupations (model and actor). One hundred adolescent girls and 76 adolescent boys provided ratings of likability, competence, and similarity to self after viewing media images of women in non-appearance-focused and appearance-focused occupations. Both boys and girls reported that women in non-appearance-focused occupations were good role models at higher rates than women in appearance-focused occupations. Girls reported greater likability and similarity to the self for women in appearance-focused occupations compared with women in non-appearance-focused occupations, whereas boys showed the opposite pattern. Boys rated women in non-appearance-focused occupations as more competent than women in appearance-focused occupations, whereas girls showed the opposite pattern. The role of internalization of media standards for appearance in teens’ attitudes was also considered. Implications for career identity are discussed.
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source Sociological Abstracts; SAGE Complete A-Z List
subjects Adolescents
Aesthetics
Armed forces
Attitude Measures
Attitudes
Coding
Competence
Employed Women
Factor Analysis
Females
Gender Differences
High School Students
Identity
Mass media
Mass Media Effects
Mass media images
Mixed Methods Research
Occupations
Oregon
Photography
Pictorial Stimuli
Rating Scales
Role Models
Sex roles
Sex Stereotypes
Social Attitudes
Stereotypes
Student Surveys
Teenagers
Women
Working women
title Model Versus Military Pilot: A Mixed-Methods Study of Adolescents’ Attitudes Toward Women in Varied Occupations
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