Hospitalidade Sob a Vertente Rural: uma reflexão acerca de sua reconstituição simbólica/Hospitality Under the Rural Shed: a reflection about their symbolic reconstruction/Hospitalidad Bajo el Tematica Rural: una reflexión acerca de su reconstrucción simbólica

This paper discusses about the influences in the process of rural tourism and its implications to the essence of hospitality. Aims to reflect on a reasonable understanding of tourism in rural areas, since this subject requires a somewhat deeper approach into broader conceptual environments than those in which they are studying rural tourism in Brazil. Some of the considerations presented in this article are the result of a doctoral thesis entitled Analysis of Symbolic relationship of Hospitality: developments and appropriations entered in historic farms in rural areas, whose main objective was to analyze the contradictory relationship between domestic hospitality of the past and commercial hospitality nowadays, with the object of São Paulo historic farms, which now behave as tourist study, having been adapted with a view to a service focused on quality and service. This present article aimed to discuss about the symbolic reconstruction of hospitality, interpreting it as a product and thinking about marketing and rural life, the simplicity and the "rustic", which happens to be crafted in a refined form, luxury marketable, according to criteria of quality and service, in compliance with the rules of hospitality. For a better understanding theme, it was discussed about the familiar home environment and its characteristics, trying to understand what characteristics are representative for the future development of tourism activities and their motivations.