Bundling and Scheduling Service Packages with Customer Behavior: Model and Heuristic

Past researchers have found evidence that customers consider the sequence of event utility when evaluating past and future service experiences. Specifically, the evidence confirms that the placement of a peak event, the utility of the last event, and the slope of event utility over time all affect c...

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Veröffentlicht in:	Production and operations management 2016-01, Vol.25 (1), p.36-55
Hauptverfasser:	Dixon, Michael J., Thompson, Gary M.
Format:	Artikel
Sprache:	eng
Schlagworte:	behavioral operations Consumer behavior Heuristic Optimization algorithms Production scheduling sequence effects service design service scheduling social pyschology Studies
Online-Zugang:	Volltext
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