Small behavioral science–informed changes can produce large policy-relevant effects

Policymakers traditionally have relied upon education, economic incentives, and legal sanctions to influence behavior and effect change for the public good. But recent research in the behavioral sciences points to an exciting new approach that is highly effective and cost-efficient. By leveraging on...

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Veröffentlicht in:	Behavioral Science & Policy 2015-04, Vol.1 (1), p.21-27
Hauptverfasser:	Cialdini, Robert B., Martin, Steve J., Goldstein, Noah J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Accuracy Behavior Behavioral sciences Motivation Scientists Studies
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