Analyzing Recurrent Customer Purchases and Unobserved Defections: a Bayesian Data Augmentation Scheme

Understanding customer purchase behavior is important for firms’ customer relationship management (CRM) efforts. In certain contexts of firm-customer relationship (e.g., retailing and catalog marketing), a firm does not observe customer defections or termination of relationship. Thus, specifying and...

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Veröffentlicht in:	Customer needs and solutions 2016-03, Vol.3 (1), p.11-28
Hauptverfasser:	Borle, Sharad, Singh, Siddharth Shekhar, Jain, Dipak C., Patil, Ashutosh
Format:	Artikel
Sprache:	eng
Schlagworte:	Algorithms Binomial distribution Business and Management Customer relationship management Customers Economics Management Marketing Purchasing Research Article
Online-Zugang:	Volltext
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