Análise da Hierarquia de Metas que Norteia a Decisão do Consumidor de Frequentar Shopping Centers: Contrastes entre Homens e Mulheres
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Veröffentlicht in: | BBR Brazilian business review (Portuguese ed.) 2016-01, Vol.13 (1), p.95 |
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container_title | BBR Brazilian business review (Portuguese ed.) |
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creator | Hastreiter, Silvana Taschek Marchetti, Renato Zancan |
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doi_str_mv | 10.15728/bbr.2016.13.1.5 |
format | Article |
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fulltext | fulltext |
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ispartof | BBR Brazilian business review (Portuguese ed.), 2016-01, Vol.13 (1), p.95 |
issn | 1807-734X |
language | por |
recordid | cdi_proquest_journals_1759160244 |
source | DOAJ Directory of Open Access Journals; EBSCOhost Business Source Complete; EZB-FREE-00999 freely available EZB journals |
subjects | Consumer behavior Gender differences Motivation Shopping centers Studies |
title | Análise da Hierarquia de Metas que Norteia a Decisão do Consumidor de Frequentar Shopping Centers: Contrastes entre Homens e Mulheres |
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