Successful Business Leaders' Focus on Gender and Poverty Alleviation: The Lojas Renner Case of Job and Income Generation for Brazilian Women

Successful entrepreneurs of a large retail chain for clothing—the Lojas Renner, decided to address gender, as well as job and income generation issues, in a challenging experience that involved several stakeholders in the new markets where they established their business. In 2007 they launched the &...

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Veröffentlicht in:	Journal of business ethics 2015-12, Vol.132 (3), p.627-638
Hauptverfasser:	de Arruda, Maria Cecilia Coutinho, Levrini, Gabriel
Format:	Artikel
Sprache:	eng
Schlagworte:	Advertising Advertising campaigns Analysis Antipoverty programs Business and Management Business Ethics Careers Chain stores Communication Companies Developing countries Education Entrepreneurs Entrepreneurship Ethics Families & family life Family income Females Gender Habits Housewives Identification Income Interest groups LDCs Management Markets Morality Occupational qualifications Philosophy Poverty Quality of Life Research Retailing industry Sexes Social responsibility Society Stereotypes Studies Women
Online-Zugang:	Volltext
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