Factors influencing consumers' light commercial vehicle purchase intention in a developing country

The main objective of this paper is to determine factors affecting the intention to purchase a light commercial vehicle that may be influential in a developing country. For this purpose, a self-administered survey was conducted on 408 people living in Erzurum city, North-Eastern Turkey. The data of...

Ausführliche Beschreibung

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Management & marketing (Bucharest, Romania) Romania), 2015-04, Vol.10 (2), p.148
Hauptverfasser:	Kemal, Çelik Ali, Erkan, Oktay, Muhsin, Dogan Ebül, Ömer, Özhanci
Format:	Artikel
Sprache:	eng
Schlagworte:	Automobile industry Buying Consumer behavior Consumers Consumption Developing countries Discriminant analysis Emerging markets Energy efficiency Gender Households Income distribution LDCs Light Minivans Purchase intention Regression analysis Studies Vehicles
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Schreiben Sie den ersten Kommentar!