MARKETING OF WEB-BASED LIBRARY RESOURCES IN NIGERIAN UNIVERSITIES

This research work assessed the strategic issue of marketing of web-based information resources and services via library websites in academic libraries in Nigeria. Current status of university library websites was examined in terms of visibility, online services/resources and networking with subject...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Library philosophy and practice 2015-01, p.1
Hauptverfasser: Okon, Effiong Emmanuel, Inyang, Ime John, Etim, Ima-Obong A
Format: Artikel
Sprache:eng
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
container_end_page
container_issue
container_start_page 1
container_title Library philosophy and practice
container_volume
creator Okon, Effiong Emmanuel
Inyang, Ime John
Etim, Ima-Obong A
description This research work assessed the strategic issue of marketing of web-based information resources and services via library websites in academic libraries in Nigeria. Current status of university library websites was examined in terms of visibility, online services/resources and networking with subject gateways, professional associations etc. The study adopted survey design, with population of 44 university library websites and sample size of 16 library websites. Checklist was used for data collection and analyzed using simple percentage. The study revealed that academic library websites were under utilized for marketing of information resources as this development is evolving. It recommended that there should be a national policy on the standardization of criteria for the development of library websites in Nigeria set up by NLA AND LRCN. Links to professional associations especially, NLA, LRCN, IFLA NUC digital library be mandatorily implemented on all Nigerian library websites in order to allow users to benefit from unlimited information services and resources. That all academic libraries should provide user survey; which is an effective tool for measuring service satisfaction and service quality.
format Article
fullrecord <record><control><sourceid>gale_proqu</sourceid><recordid>TN_cdi_proquest_journals_1739062490</recordid><sourceformat>XML</sourceformat><sourcesystem>PC</sourcesystem><galeid>A579714446</galeid><sourcerecordid>A579714446</sourcerecordid><originalsourceid>FETCH-LOGICAL-g203t-ec4721ba2c9fb79ba8100713385699aae167a16cc333971e33faa5ef4765aba33</originalsourceid><addsrcrecordid>eNptzVFLwzAQB_AiCs7pdwj4XElybbM8ZjPbgrODdFN8KteYjo6t1bb7_hYUVBj3cMfxu_9dBCMWcx5Szvnln_k6uOm6PaUcgMIoUM_KPumNSRdkPSevehpOVaYfycpMrbJvxOpsvbUznRGTktQstDUqJdvUvGibmY3R2W1wVeKh83c_fRxs53ozW4ar9cLM1CrccQp96F0kOCuQO1kWQhY4YZQKBjCJEykRPUsEssQ5AJCCeYASMfZlJJIYCwQYB_ffuR9t83nyXZ_vm1NbDy9zJkDShEeS_qodHnxe1WXTt-iOVedyFYshOIqiZFDhGbXztW_x0NS-rIb1P_9wxg_17o-VO3PwBXTmaqU</addsrcrecordid><sourcetype>Aggregation Database</sourcetype><iscdi>true</iscdi><recordtype>article</recordtype><pqid>1739062490</pqid></control><display><type>article</type><title>MARKETING OF WEB-BASED LIBRARY RESOURCES IN NIGERIAN UNIVERSITIES</title><source>Digital Commons @ University of Nebraska - Lincoln</source><source>EZB-FREE-00999 freely available EZB journals</source><creator>Okon, Effiong Emmanuel ; Inyang, Ime John ; Etim, Ima-Obong A</creator><creatorcontrib>Okon, Effiong Emmanuel ; Inyang, Ime John ; Etim, Ima-Obong A</creatorcontrib><description>This research work assessed the strategic issue of marketing of web-based information resources and services via library websites in academic libraries in Nigeria. Current status of university library websites was examined in terms of visibility, online services/resources and networking with subject gateways, professional associations etc. The study adopted survey design, with population of 44 university library websites and sample size of 16 library websites. Checklist was used for data collection and analyzed using simple percentage. The study revealed that academic library websites were under utilized for marketing of information resources as this development is evolving. It recommended that there should be a national policy on the standardization of criteria for the development of library websites in Nigeria set up by NLA AND LRCN. Links to professional associations especially, NLA, LRCN, IFLA NUC digital library be mandatorily implemented on all Nigerian library websites in order to allow users to benefit from unlimited information services and resources. That all academic libraries should provide user survey; which is an effective tool for measuring service satisfaction and service quality.</description><identifier>ISSN: 1522-0222</identifier><identifier>EISSN: 1522-0222</identifier><language>eng</language><publisher>Lincoln: University of Idaho Library</publisher><subject>Academic libraries ; Access to information ; Librarians ; Library and information science ; Marketing ; Open educational resources ; Services ; Web sites (World Wide Web) ; Websites</subject><ispartof>Library philosophy and practice, 2015-01, p.1</ispartof><rights>COPYRIGHT 2015 University of Idaho Library</rights><rights>Copyright Library Philosophy and Practice Jan 2015</rights><lds50>peer_reviewed</lds50><oa>free_for_read</oa><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,776,780</link.rule.ids></links><search><creatorcontrib>Okon, Effiong Emmanuel</creatorcontrib><creatorcontrib>Inyang, Ime John</creatorcontrib><creatorcontrib>Etim, Ima-Obong A</creatorcontrib><title>MARKETING OF WEB-BASED LIBRARY RESOURCES IN NIGERIAN UNIVERSITIES</title><title>Library philosophy and practice</title><description>This research work assessed the strategic issue of marketing of web-based information resources and services via library websites in academic libraries in Nigeria. Current status of university library websites was examined in terms of visibility, online services/resources and networking with subject gateways, professional associations etc. The study adopted survey design, with population of 44 university library websites and sample size of 16 library websites. Checklist was used for data collection and analyzed using simple percentage. The study revealed that academic library websites were under utilized for marketing of information resources as this development is evolving. It recommended that there should be a national policy on the standardization of criteria for the development of library websites in Nigeria set up by NLA AND LRCN. Links to professional associations especially, NLA, LRCN, IFLA NUC digital library be mandatorily implemented on all Nigerian library websites in order to allow users to benefit from unlimited information services and resources. That all academic libraries should provide user survey; which is an effective tool for measuring service satisfaction and service quality.</description><subject>Academic libraries</subject><subject>Access to information</subject><subject>Librarians</subject><subject>Library and information science</subject><subject>Marketing</subject><subject>Open educational resources</subject><subject>Services</subject><subject>Web sites (World Wide Web)</subject><subject>Websites</subject><issn>1522-0222</issn><issn>1522-0222</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2015</creationdate><recordtype>article</recordtype><sourceid>8G5</sourceid><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>AZQEC</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><sourceid>GNUQQ</sourceid><sourceid>GUQSH</sourceid><sourceid>M2O</sourceid><recordid>eNptzVFLwzAQB_AiCs7pdwj4XElybbM8ZjPbgrODdFN8KteYjo6t1bb7_hYUVBj3cMfxu_9dBCMWcx5Szvnln_k6uOm6PaUcgMIoUM_KPumNSRdkPSevehpOVaYfycpMrbJvxOpsvbUznRGTktQstDUqJdvUvGibmY3R2W1wVeKh83c_fRxs53ozW4ar9cLM1CrccQp96F0kOCuQO1kWQhY4YZQKBjCJEykRPUsEssQ5AJCCeYASMfZlJJIYCwQYB_ffuR9t83nyXZ_vm1NbDy9zJkDShEeS_qodHnxe1WXTt-iOVedyFYshOIqiZFDhGbXztW_x0NS-rIb1P_9wxg_17o-VO3PwBXTmaqU</recordid><startdate>20150101</startdate><enddate>20150101</enddate><creator>Okon, Effiong Emmanuel</creator><creator>Inyang, Ime John</creator><creator>Etim, Ima-Obong A</creator><general>University of Idaho Library</general><general>Library Philosophy and Practice</general><scope>3V.</scope><scope>7XB</scope><scope>8FK</scope><scope>8G5</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>ALSLI</scope><scope>AZQEC</scope><scope>BENPR</scope><scope>CCPQU</scope><scope>CNYFK</scope><scope>DWQXO</scope><scope>E3H</scope><scope>F2A</scope><scope>GNUQQ</scope><scope>GUQSH</scope><scope>M1O</scope><scope>M2O</scope><scope>MBDVC</scope><scope>PIMPY</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>Q9U</scope></search><sort><creationdate>20150101</creationdate><title>MARKETING OF WEB-BASED LIBRARY RESOURCES IN NIGERIAN UNIVERSITIES</title><author>Okon, Effiong Emmanuel ; Inyang, Ime John ; Etim, Ima-Obong A</author></sort><facets><frbrtype>5</frbrtype><frbrgroupid>cdi_FETCH-LOGICAL-g203t-ec4721ba2c9fb79ba8100713385699aae167a16cc333971e33faa5ef4765aba33</frbrgroupid><rsrctype>articles</rsrctype><prefilter>articles</prefilter><language>eng</language><creationdate>2015</creationdate><topic>Academic libraries</topic><topic>Access to information</topic><topic>Librarians</topic><topic>Library and information science</topic><topic>Marketing</topic><topic>Open educational resources</topic><topic>Services</topic><topic>Web sites (World Wide Web)</topic><topic>Websites</topic><toplevel>peer_reviewed</toplevel><toplevel>online_resources</toplevel><creatorcontrib>Okon, Effiong Emmanuel</creatorcontrib><creatorcontrib>Inyang, Ime John</creatorcontrib><creatorcontrib>Etim, Ima-Obong A</creatorcontrib><collection>ProQuest Central (Corporate)</collection><collection>ProQuest Central (purchase pre-March 2016)</collection><collection>ProQuest Central (Alumni) (purchase pre-March 2016)</collection><collection>Research Library (Alumni Edition)</collection><collection>ProQuest Central (Alumni Edition)</collection><collection>ProQuest Central UK/Ireland</collection><collection>Social Science Premium Collection</collection><collection>ProQuest Central Essentials</collection><collection>ProQuest Central</collection><collection>ProQuest One Community College</collection><collection>Library &amp; Information Science Collection</collection><collection>ProQuest Central Korea</collection><collection>Library &amp; Information Sciences Abstracts (LISA)</collection><collection>Library &amp; Information Science Abstracts (LISA)</collection><collection>ProQuest Central Student</collection><collection>Research Library Prep</collection><collection>Library Science Database</collection><collection>Research Library</collection><collection>Research Library (Corporate)</collection><collection>Publicly Available Content Database</collection><collection>ProQuest One Academic Eastern Edition (DO NOT USE)</collection><collection>ProQuest One Academic</collection><collection>ProQuest One Academic UKI Edition</collection><collection>ProQuest Central China</collection><collection>ProQuest Central Basic</collection><jtitle>Library philosophy and practice</jtitle></facets><delivery><delcategory>Remote Search Resource</delcategory><fulltext>fulltext</fulltext></delivery><addata><au>Okon, Effiong Emmanuel</au><au>Inyang, Ime John</au><au>Etim, Ima-Obong A</au><format>journal</format><genre>article</genre><ristype>JOUR</ristype><atitle>MARKETING OF WEB-BASED LIBRARY RESOURCES IN NIGERIAN UNIVERSITIES</atitle><jtitle>Library philosophy and practice</jtitle><date>2015-01-01</date><risdate>2015</risdate><spage>1</spage><pages>1-</pages><issn>1522-0222</issn><eissn>1522-0222</eissn><abstract>This research work assessed the strategic issue of marketing of web-based information resources and services via library websites in academic libraries in Nigeria. Current status of university library websites was examined in terms of visibility, online services/resources and networking with subject gateways, professional associations etc. The study adopted survey design, with population of 44 university library websites and sample size of 16 library websites. Checklist was used for data collection and analyzed using simple percentage. The study revealed that academic library websites were under utilized for marketing of information resources as this development is evolving. It recommended that there should be a national policy on the standardization of criteria for the development of library websites in Nigeria set up by NLA AND LRCN. Links to professional associations especially, NLA, LRCN, IFLA NUC digital library be mandatorily implemented on all Nigerian library websites in order to allow users to benefit from unlimited information services and resources. That all academic libraries should provide user survey; which is an effective tool for measuring service satisfaction and service quality.</abstract><cop>Lincoln</cop><pub>University of Idaho Library</pub><oa>free_for_read</oa></addata></record>
fulltext fulltext
identifier ISSN: 1522-0222
ispartof Library philosophy and practice, 2015-01, p.1
issn 1522-0222
1522-0222
language eng
recordid cdi_proquest_journals_1739062490
source Digital Commons @ University of Nebraska - Lincoln; EZB-FREE-00999 freely available EZB journals
subjects Academic libraries
Access to information
Librarians
Library and information science
Marketing
Open educational resources
Services
Web sites (World Wide Web)
Websites
title MARKETING OF WEB-BASED LIBRARY RESOURCES IN NIGERIAN UNIVERSITIES
url https://sfx.bib-bvb.de/sfx_tum?ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&ctx_tim=2025-01-24T15%3A51%3A53IST&url_ver=Z39.88-2004&url_ctx_fmt=infofi/fmt:kev:mtx:ctx&rfr_id=info:sid/primo.exlibrisgroup.com:primo3-Article-gale_proqu&rft_val_fmt=info:ofi/fmt:kev:mtx:journal&rft.genre=article&rft.atitle=MARKETING%20OF%20WEB-BASED%20LIBRARY%20RESOURCES%20IN%20NIGERIAN%20UNIVERSITIES&rft.jtitle=Library%20philosophy%20and%20practice&rft.au=Okon,%20Effiong%20Emmanuel&rft.date=2015-01-01&rft.spage=1&rft.pages=1-&rft.issn=1522-0222&rft.eissn=1522-0222&rft_id=info:doi/&rft_dat=%3Cgale_proqu%3EA579714446%3C/gale_proqu%3E%3Curl%3E%3C/url%3E&disable_directlink=true&sfx.directlink=off&sfx.report_link=0&rft_id=info:oai/&rft_pqid=1739062490&rft_id=info:pmid/&rft_galeid=A579714446&rfr_iscdi=true