Sustainable Volunteerism at a Major International Sporting Event: The Impact of Perceived Event Prestige
The primary purpose of the current study was to examine the impact of perceived event prestige (PEP) on intention to continue voluntary work via volunteer commitment and satisfaction at a globally prestigious sporting event. A total of 202 volunteers at the International Association of Athletics Fed...
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| Veröffentlicht in: | Journal of applied sport management 2013-12, Vol.5 (4) |
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| creator | Kim, Seungmo Sung Il Hong Damon PS Andrew |
| description | The primary purpose of the current study was to examine the impact of perceived event prestige (PEP) on intention to continue voluntary work via volunteer commitment and satisfaction at a globally prestigious sporting event. A total of 202 volunteers at the International Association of Athletics Federations (IAAF) Championship, held in Aug 2011, in Daegu, South Korea, participated in the study. The results of structural equation modeling (SEM) supported the full mediating effects of both attitudinal variables between PEP and intention to continue voluntary work. In other words, volunteers are more likely to feel satisfied with their voluntary work and develop strong commitment toward the event when they perceive high levels of event prestige. In turn, high levels of volunteer satisfaction and commitment tend to increase volunteers intention to continue voluntary work for a future event. The results also revealed moderating effects of sport identification between PEP and both attitudinal outcomes. |
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A total of 202 volunteers at the International Association of Athletics Federations (IAAF) Championship, held in Aug 2011, in Daegu, South Korea, participated in the study. The results of structural equation modeling (SEM) supported the full mediating effects of both attitudinal variables between PEP and intention to continue voluntary work. In other words, volunteers are more likely to feel satisfied with their voluntary work and develop strong commitment toward the event when they perceive high levels of event prestige. In turn, high levels of volunteer satisfaction and commitment tend to increase volunteers intention to continue voluntary work for a future event. The results also revealed moderating effects of sport identification between PEP and both attitudinal outcomes.</description><identifier>ISSN: 2327-0179</identifier><identifier>EISSN: 2327-0187</identifier><language>eng</language><publisher>Waco: Applied Sport Management Association (ASMA)</publisher><subject>Education ; Olympic games ; Paralympic Games ; Personal development ; Professional golf ; Sports management ; Sports marketing ; Structural equation modeling ; Studies ; Tournaments & championships ; Triathlon ; Volunteers</subject><ispartof>Journal of applied sport management, 2013-12, Vol.5 (4)</ispartof><rights>Copyright Sagamore Publishing LLC 2013</rights><lds50>peer_reviewed</lds50><woscitedreferencessubscribed>false</woscitedreferencessubscribed></display><links><openurl>$$Topenurl_article</openurl><openurlfulltext>$$Topenurlfull_article</openurlfulltext><thumbnail>$$Tsyndetics_thumb_exl</thumbnail><link.rule.ids>314,780,784</link.rule.ids></links><search><creatorcontrib>Kim, Seungmo</creatorcontrib><creatorcontrib>Sung Il Hong</creatorcontrib><creatorcontrib>Damon PS Andrew</creatorcontrib><title>Sustainable Volunteerism at a Major International Sporting Event: The Impact of Perceived Event Prestige</title><title>Journal of applied sport management</title><description>The primary purpose of the current study was to examine the impact of perceived event prestige (PEP) on intention to continue voluntary work via volunteer commitment and satisfaction at a globally prestigious sporting event. A total of 202 volunteers at the International Association of Athletics Federations (IAAF) Championship, held in Aug 2011, in Daegu, South Korea, participated in the study. The results of structural equation modeling (SEM) supported the full mediating effects of both attitudinal variables between PEP and intention to continue voluntary work. In other words, volunteers are more likely to feel satisfied with their voluntary work and develop strong commitment toward the event when they perceive high levels of event prestige. In turn, high levels of volunteer satisfaction and commitment tend to increase volunteers intention to continue voluntary work for a future event. The results also revealed moderating effects of sport identification between PEP and both attitudinal outcomes.</description><subject>Education</subject><subject>Olympic games</subject><subject>Paralympic Games</subject><subject>Personal development</subject><subject>Professional golf</subject><subject>Sports management</subject><subject>Sports marketing</subject><subject>Structural equation modeling</subject><subject>Studies</subject><subject>Tournaments & championships</subject><subject>Triathlon</subject><subject>Volunteers</subject><issn>2327-0179</issn><issn>2327-0187</issn><fulltext>true</fulltext><rsrctype>article</rsrctype><creationdate>2013</creationdate><recordtype>article</recordtype><sourceid>ABUWG</sourceid><sourceid>AFKRA</sourceid><sourceid>BENPR</sourceid><sourceid>CCPQU</sourceid><sourceid>DWQXO</sourceid><recordid>eNo9TlFLwzAYDKLgmPsPAZ8LTdI2jW8yphY2HGz6Or4mX7aOLqlJut9vYeK93HEHd3dHZlxwmeWslvf_WqpHsojxnE-oq6rM5YycdmNM0Dloe6Tfvh9dQgxdvFBIFOgGzj7QZjKDg9R5Bz3dDT6kzh3p6oouvdD9CWlzGUAn6i3dYtDYXdHcYroNGFN3xCfyYKGPuPjjOfl6W-2XH9n6871Zvq6zgTGRssLIginFbQ1SC-TSFBWzVlmpDAeNOi9BGC0UM23VKl2BLAtRY2uEBSuUmJPnW-8Q_M84bR_OfpzO9_HApMhzroqKi1_ie1Yv</recordid><startdate>20131201</startdate><enddate>20131201</enddate><creator>Kim, Seungmo</creator><creator>Sung Il Hong</creator><creator>Damon PS Andrew</creator><general>Applied Sport Management Association (ASMA)</general><scope>3V.</scope><scope>4U-</scope><scope>7WY</scope><scope>7WZ</scope><scope>7XB</scope><scope>87Z</scope><scope>8FK</scope><scope>8FL</scope><scope>ABUWG</scope><scope>AFKRA</scope><scope>BENPR</scope><scope>BEZIV</scope><scope>CCPQU</scope><scope>DWQXO</scope><scope>FRNLG</scope><scope>F~G</scope><scope>K60</scope><scope>K6~</scope><scope>L.-</scope><scope>M0C</scope><scope>PQBIZ</scope><scope>PQBZA</scope><scope>PQEST</scope><scope>PQQKQ</scope><scope>PQUKI</scope><scope>PRINS</scope><scope>PYYUZ</scope><scope>Q9U</scope></search><sort><creationdate>20131201</creationdate><title>Sustainable Volunteerism at a Major International Sporting Event: The Impact of Perceived Event Prestige</title><author>Kim, Seungmo ; 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| language | eng |
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| source | Alma/SFX Local Collection |
| subjects | Education Olympic games Paralympic Games Personal development Professional golf Sports management Sports marketing Structural equation modeling Studies Tournaments & championships Triathlon Volunteers |
| title | Sustainable Volunteerism at a Major International Sporting Event: The Impact of Perceived Event Prestige |
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