Consumer adoption of Internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy and trust

Despite the rapid growth of Internet banking (IB), customers in developing countries still hesitate to adopt this technology and its use in the Middle East remains low. This study aims to identify and examine the factors that predict behavioural intention and adoption of IB in Jordan. Four factors –...

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Veröffentlicht in:	Journal of financial services marketing 2015-06, Vol.20 (2), p.145-157
Hauptverfasser:	Alalwan, Ali A, Dwivedi, Yogesh K, Rana, Nripendra P, Lal, Banita, Williams, Michael D
Format:	Artikel
Sprache:	eng
Schlagworte:	Anniversaries Banking Consumer behavior Customer relations Customers Economics and Finance Electronic banking Finance Financial Services Hypotheses Internet Marketing Motivation Original Article Perceptions Self-efficacy Studies Technology adoption Trust
Online-Zugang:	Volltext
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