Rating Determinants Factored in E-Commerce Decision-Making

The user-generated content (UGC) Web sites are gaining popularity for a wide range of media content, such as news, blogs, forums, and open-source software. Instead of relying on information on company Web sites, users benefit by reading reviews written on UGC Web sites by consumers. Online evaluatio...

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Veröffentlicht in:International journal of applied management and technology 2015-01, Vol.14 (1)
Hauptverfasser: Zhang, Juheng, Khan, M. Riaz, Shih, Dachuan
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container_title International journal of applied management and technology
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creator Zhang, Juheng
Khan, M. Riaz
Shih, Dachuan
description The user-generated content (UGC) Web sites are gaining popularity for a wide range of media content, such as news, blogs, forums, and open-source software. Instead of relying on information on company Web sites, users benefit by reading reviews written on UGC Web sites by consumers. Online evaluations are usually informative and reduce the information asymmetry. This study examines the problem where UGC can be expedient for online hotel booking. It investigates the relationship between the ratings obtained from the TripAdvisor.com reviewers and the hotel price levels in the United States, outside the United States, and top 20 hotels and others, respectively. Findings suggest that medium-priced hotels provide a comparable value with their high-priced counterparts. Further, the ratings for U.S. hotels are lower than others across all price levels.
doi_str_mv 10.5590/IJAMT.2015.14.1.01
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source Elektronische Zeitschriftenbibliothek - Frei zugängliche E-Journals; Business Source Complete
subjects Decision making
Hotels & motels
Open source software
Social networks
Websites
title Rating Determinants Factored in E-Commerce Decision-Making
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