Hyper Market Industry in Dubai - An Evaluation Using AHP Technique

Hyper Market Industry in Dubai - An Evaluation Using AHP Technique

Among all retail formats hypermarket is growing very fast in UAE that is at the rate of 150 percent.The major players in this sector are Carrefour, Spinney's, United, Choithram and Lulu.The focus of the problem is selecting a best hypermarket among the existing operators of Dubai andfor which w...

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Veröffentlicht in:International journal of applied management and technology 2009-01, Vol.7 (1)
Hauptverfasser: Hemalatha, M, Sivakumar, V J
Format: Artikel
Sprache:eng
Schlagworte:
Chain stores
Competition
Consumer goods
Consumers
Data envelopment analysis
Efficiency
Expatriates
Geodemographics
New store openings
Productivity
Retail sales
Retail stores
Retailing industry
Supermarkets
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creator Hemalatha, M
Sivakumar, V J
description Among all retail formats hypermarket is growing very fast in UAE that is at the rate of 150 percent.The major players in this sector are Carrefour, Spinney's, United, Choithram and Lulu.The focus of the problem is selecting a best hypermarket among the existing operators of Dubai andfor which we used seven major criteria for evaluating the hypermarkets such as product availabilityand variety, market coverage, channel density, customer density, nationality served, facilities andservices and customer spending pattern. We used Analytic hierarchy process (AHP), developed byThomas saaty (1980) to provide a simple but theoretically sound multiple criteria methodology forevaluating the alternatives.
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subjects Chain stores
Competition
Consumer goods
Consumers
Data envelopment analysis
Efficiency
Expatriates
Geodemographics
New store openings
Productivity
Retail sales
Retail stores
Retailing industry
Supermarkets
title Hyper Market Industry in Dubai - An Evaluation Using AHP Technique
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