Easy, reliable method for mid-term demand forecasting based on the Bass model: A hybrid approach of NLS and OLS

•Our method combines non-linear least square and ordinary least square.•The key idea is to use the linearization of the Bass diffusion model.•Comparing with other typical methods, ours has better accuracy and stability. For mid-term demand forecasting, the accuracy, stability, and ease of use of the...

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Veröffentlicht in:	European journal of operational research 2016-01, Vol.248 (2), p.681-690
Hauptverfasser:	Hong, Jungsik, Koo, Hoonyoung, Kim, Taegu
Format:	Artikel
Sprache:	eng
Schlagworte:	Estimating techniques Forecasting Forecasting techniques Genetic algorithm Market potential Mathematical models New product diffusion Nonlinear least square Ordinary least square Simulation Studies
Online-Zugang:	Volltext
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