A Meta-analytic Investigation of the Role of Valence in Online Reviews

Based on a meta-analysis, this study aims to clarify the influence of online review valence (i.e., whether reviews in a review set are predominantly positive or negative) on various dependent variables, in particular on perceived usefulness of the reviews and on attitudes toward the product. The fin...

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Veröffentlicht in:	Journal of interactive marketing 2015-08, Vol.31 (1), p.17-27
Hauptverfasser:	Purnawirawan, Nathalia, Eisend, Martin, De Pelsmacker, Patrick, Dens, Nathalie
Format:	Artikel
Sprache:	eng
Schlagworte:	Attitudes Consumer attitudes Customer feedback Meta-analysis Online reviews Perceived usefulness Product attitudes Review valence Social networks Studies
Online-Zugang:	Volltext
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