Volunteerism, compassion and religiosity as drivers of donations practices

The topic of donations is one of high relevance and has been widely covered in contemporary marketing literature. It is a topic of interest to both theoreticians and practitioners alike, particularly due to its implicit links to fundraising activities and research. The reality of what makes an indiv...

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Veröffentlicht in:International journal of nonprofit and voluntary sector marketing 2015-08, Vol.20 (3), p.256-276
Hauptverfasser: de Abreu, Madalena Eça, Laureano, Raul M. S., da Silva, Rui Vinhas, Dionísio, Pedro
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Sprache:eng
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